Dana White’s business instincts helped turn the Ultimate Fighting Championship from a fledgling cage-fighting operation to a global league worth more than $15 billion. This Sunday, he sits down with 60 Minutes’ Jon Wertheim.
A note: 60 Minutes has been reporting this story for more than a year, well before the recent news that Paramount Skydance, parent company of CBS, struck a deal to broadcast the cage fighting league across its properties.